Focus on Innovation

Jochen Oerding in Creditreform's expert article on innovation management

Our CTO, Jochen Oerding, is featured in a recent article by Creditreform on the topic of “Innovation as a Factor for Survival.” The article highlights why systematic innovation management is crucial, especially for small and medium-sized enterprises, in order to develop new products, services, and solutions not merely reactively, but in a targeted and market-oriented manner.

The article introduces ONEJOON as a system supplier for thermal process plants. Jochen Oerding makes it clear what matters most to us when it comes to innovation: It is not the number of ideas that is decisive, but the impact our solutions have on the customer. The goal is to identify the areas with the highest customer benefit and clearly align resources toward them.

According to Oerding, by strengthening its innovation management, ONEJOON has already made significant progress: greater clarity in prioritization, greater ability to execute, and a closer alignment of market requirements, technology, and implementation.

The article thus impressively demonstrates how important structured innovation processes are for actively shaping future topics and translating customer needs into concrete solutions at an early stage.

You can find the full Creditreform article here: Innovation as a Factor for Survival.